Top 5 B2B eCommerce Platforms in 2026

The best B2B eCommerce platform for 2026 is the one that fits your catalogue, your pricing rules and the systems you already run — and for most manufacturers, distributors and wholesalers that shortlist comes down to five: OroCommerce, Adobe Commerce, commercetools, Salesforce B2B Commerce, and a custom build.

This guide compares all five B2B eCommerce platforms on how they are built, their B2B features and what really drives cost. Read it before a vendor call, so you know which one you need.

Please note: PRS India publishes this guide, and we are on the list. We are the custom-build option, placed last, not ranked first.

We build commerce systems for a living. We resell none of the four big platforms above. So where one of them is the right answer and we are not, we say so plainly.

What this guide covers

• Why B2B commerce is not B2C commerce
• How we compared these B2B eCommerce platforms
• The comparison at a glance
• 1. OroCommerce · 2. Adobe Commerce · 3. commercetools · 4. Salesforce B2B Commerce · 5. PRS India B2B Commerce
• Which one should you choose?
• Implementation checklist before you sign
• Frequently asked questions

Why B2B commerce is not B2C commerce

A B2B store that works like a shop for consumers fails when a real business buyer uses it. Five differences shape everything else on this page.

• Pricing is per-customer, not per-product. The same SKU sells at a different price to each account. Contracts, volume tiers and negotiated rates set the price. The price shown depends on who is logged in, not on a fixed field.
• The buyer is a committee, not a person. A purchaser builds the order, a manager approves it, finance pays on terms. The platform must handle companies, roles and approval steps. It cannot be built for just one shopper with a card.
• Orders are large, repetitive and structured. Buyers reorder hundreds of lines. They upload CSVs, work from requisition lists, and often send a purchase order through punchout or EDI from their own purchasing system.
• The back office is the hard part. Live stock across warehouses, credit limits, correct GST invoices and a clean link with the ERP matter more than the banner at the top. The costly failures land after the order rather than at the "buy" button — a quantity the ERP does not agree with, or an invoice the buyer's finance team sends back.
• Self-service is now expected. Gartner found that 61% of B2B buyers prefer a rep-free buying experience (Gartner, 2025), and McKinsey reports that eCommerce is now the single largest B2B revenue channel, at roughly a third of sales (McKinsey B2B Pulse, 2024). Online sales are no longer just a catalogue. This is where the deal is closed.

For an Indian or Gulf audience the prize is real. Global B2B eCommerce is worth tens of trillions of dollars in sales. Asia Pacific has the largest share, and India's B2B online marketplace opportunity is estimated at about US$200 billion by 2030 (IBEF, 2025).

How we compared these B2B eCommerce platforms

Eight criteria separate these five better than any feature list. We use the same eight in the table and in each section below.

1. Architecture — monolith, composable/MACH, CRM-native, or bespoke.
2. Storefront model — a built-in storefront, or headless where you build the front end.
3. Native B2B depth — account hierarchies, quotes/RFQ, contract and tiered pricing, requisition lists and approval workflows, as first-class features rather than plugins.
4. Punchout / EDI — native, or via a connector, for procurement-led buyers.
5. ERP / CRM / PIM integration — native CRM, an iPaaS, a connector marketplace, or custom.
6. Licensing and pricing model — open source, quote-based licence, or a percentage of GMV.
7. Implementation effort — realistic timeline and the team skills required.
8. Best-fit profile and TCO — company size, catalogue complexity and what drives total cost.

The comparison at a glance

Timeline and cost figures are indicative; only Salesforce publishes a pricing figure. See each section for sources and caveats.

1. OroCommerce

Overview. OroCommerce is an open-source, B2B-first platform built by Oro, Inc. for manufacturers, distributors and wholesalers.

It was built for B2B from the start, not changed from a consumer cart. It comes with a bundled CRM (OroCRM) and a separate marketplace product (OroMarketplace).

Standout B2B capabilities.

• Corporate account hierarchies with granular roles and permissions.
• Native RFQ and quote management, with quote-to-order in one step.
• Tiered and per-customer price lists, plus scheduled price changes.
• Shopping lists (the requisition-list equivalent) and multi-tier order approvals.

Architecture & integrations. A modular monolith on Symfony/PHP with a single database — API-first (JSON:API) with a headless/PWA option, but not microservices.

ERP connectors and guidance exist for the usual distribution stack (Epicor, SAP Business One, NetSuite, Dynamics), an official Akeneo PIM connector, and native OroCRM. Multi-warehouse inventory is an Enterprise-edition feature.

Pricing model. The Community Edition is free and open source. The Enterprise Edition is commercial and quote-based — you contact sales; Oro says licensing aligns to GMV bands, with no per-site, per-API or per-transaction fee. No dollar figures are published.

Best for. Mid-size to large distributors and manufacturers with complex, multi-company B2B needs. They also need in-house or partner engineers who can run a Symfony application.

Watch out for. It needs developers, and even small changes need Symfony skills. So it is too much for simpler operations. Projects run long. The ERP link is the part that most often adds time and total cost.

Official site: oroinc.com/b2b-ecommerce

2. Adobe Commerce

Overview. Adobe Commerce is the paid, supported edition of the Magento platform; Magento Open Source is the free, self-hosted core that shares the same engine.

Adobe renamed Magento Commerce to Adobe Commerce, so that is the right current name. Adobe presents it as one platform for B2B and B2C, many brands and many markets.

Standout B2B capabilities.

• Company accounts with buyer roles and an org hierarchy.
• Negotiable quotes — buyers raise a request-for-quote from the cart.
• Shared catalogs with per-company pricing tiers.
• Requisition lists, purchase-order approval rules and multi-source (multi-warehouse) inventory.

Architecture & integrations. A monolithic Magento core, extensible via modules and Adobe App Builder, with a GraphQL layer for headless builds; front-end options are PWA Studio and the newer Edge Delivery Services storefront.

It sits inside Adobe Experience Cloud, and partner connectors link it to ERP (Dynamics, SAP), CRM and PIM.

Pricing model. Adobe Commerce is a paid licence, quote-based with no public price list, tiered on GMV and average order value. Magento Open Source is free. No dollar figures are published by Adobe.

Best for. Mid-market to enterprise merchants running B2B and B2C at scale, especially multi-brand or global operations that want deep catalogue and promotion flexibility.

Watch out for. Total cost is high. The licence is only part of the bill. Hosting, integrations, certified developers and upkeep add more. Projects are complex. Adobe's move toward Edge Delivery Services means more front-end change for teams now on PWA Studio.

Official site: business.adobe.com/products/magento

3. commercetools

Overview. commercetools (always lowercase) is an enterprise, API-first commerce engine delivered as SaaS and built on MACH — microservices, API-first, cloud-native, headless. It is a founding member of the MACH Alliance (2020).

In practice it gives you APIs for catalogue, cart, orders, pricing and stock. You build the front end and the rest of the system yourself.

Standout B2B capabilities.

• Business Units to model account hierarchies (companies and divisions) with role-based permissions.
• A native Quotes flow (request → staged quote → binding quote) with an audit trail.
• Tiered, volume-based and business-unit-specific pricing.
• Approval rules and multi-warehouse inventory by supply channel.

Architecture & integrations. It is fully headless. Connections run through commercetools Connect and its connector marketplace. There is no built-in PIM, so you connect a top-rated one (Akeneo, Contentserv). It reports 600+ enterprise customers across 60+ countries.

Pricing model. Subscription, quote-based, scaled to your revenue and usage. No public price list, and no figure is stated here.

Best for. Large or global enterprises with complex catalogues, high order volumes and the engineering maturity to run a composable stack across multiple markets.

Watch out for. There is no store out of the box. You build the front end from the APIs. That takes real, ongoing development work.

It needs an experienced team, and without architecture governance the flexibility "can turn into fragmentation and higher delivery costs." Licensing is revenue-scaled and not cheap.

Official site: commercetools.com

4. Salesforce B2B Commerce

Overview. Salesforce B2B Commerce runs inside the CRM. The store uses the same Salesforce platform and data as Sales and Service Cloud, so accounts, contacts, orders and price books are shared with your CRM.

The current product is B2B Commerce on Core (Lightning); the older CloudCraze/Classic package is being retired.

Standout B2B capabilities.

• Account hierarchies via native Accounts plus commerce Buyer Groups.
• Request-for-quote in the store (full configure-price-quote is the separate Salesforce CPQ product).
• Standard, custom and buyer-group price books with tiered pricing and entitlements.
• Fast reordering and multiple inventory locations.

Architecture & integrations. Built on the Salesforce Lightning Platform, with LWR storefront templates and a headless option via the Commerce API.

Its biggest strength is that no CRM sync is needed, because commerce and CRM are one system. ERP, PIM and OMS links are made through MuleSoft. Data Cloud comes bundled to join up the data.

Pricing model. The one platform here that publishes a figure: 1% of GMV per year for B2B Commerce Growth and 2% of GMV for Advanced, on an annual contract, with dollar amounts quoted per deal. Implementation and add-ons are extra.

Best for. Manufacturers and distributors already invested in the Salesforce estate, where sharing the CRM data model is the whole point.

Watch out for. The percentage-of-GMV fee is in effect a success tax. As sales grow, the bill grows too. On top of that come a six-figure implementation and a success plan. This makes long-term TCO hard to predict.

It is complex. It needs hard-to-find Salesforce experts, and it ties you closely to the Salesforce ecosystem.

Official site: salesforce.com/commerce/b2b

5. PRS India B2B Commerce

Overview. This is our own offer, and here is the honest version. PRS India is a senior software development company in New Delhi; we do not sell a ready-made B2B platform.

We build custom commerce systems, usually a headless Next.js storefront over a Laravel commerce core, or Shopify Plus where that genuinely fits — for mid-size manufacturers, distributors and wholesalers. They want a system shaped around their own pricing and work, and fully owned.

We are the custom-build option to consider when none of the four platforms above fits your pricing. We are not a replacement for one that does.

Standout B2B capabilities.

• Contract-based and tiered B2B pricing built natively into a custom core — no plugin gymnastics.
• One stock pool across marketplace, D2C and POS with reservation logic, so you do not oversell.
• GST-correct invoicing: HSN, place of supply, e-invoice IRN and e-way bills, credit notes matched for GSTR-1.
• Subscription, rental and made-to-order models, and ONDC participation, when the model needs them.

Architecture & integrations. Bespoke per client — Laravel, Next.js, and Medusa where composable makes sense. We connect directly with what you already use: your ERP, an OMS such as Unicommerce, Tally or Zoho Books, and Indian payment rails (Razorpay, PhonePe, Cashfree) with server-verified webhooks.

If you specifically need Adobe Commerce or commercetools, we will tell you and point you to specialists — we do not resell them.

Pricing model. A fixed-scope project or a support retainer, not a licence. You own the code, the repository and the cloud account. There is no fee on your GMV. The Shopify-to-custom crossover usually arrives somewhere around ₹15–25 crore of annual GMV.

Best for. Budget-conscious Indian and Gulf mid-market businesses whose pricing logic "will never fit into somebody else's data model," and who want to own what they build.

Watch out for. A custom build is not a ready-made platform. There is no vendor roadmap, app store or analyst coverage. You depend on your engineering partner or in-house team for new features and upkeep.

And we are a software development company, not a global enterprise vendor with 24/7 tiered support SLAs.

Our commerce engineering: prsindia.in/services/ecommerce-development

Which B2B eCommerce platform should you choose?

Pick the platform that fits your situation, not the one at the top of a list.

• Large SKU catalogue with complex, contract-based pricing, and a team that can run it: OroCommerce is the B2B-native default, especially for distributors who want a bundled CRM and don't mind a Symfony stack.
• A heavy Adobe or Salesforce estate already in the building: lean toward Adobe Commerce or Salesforce B2B Commerce respectively — the value is the integration you already own, as long as you can pay for the licence and the setup.
• API-first, multi-market, with real engineering maturity: commercetools, if you have (or will hire) the team to build and govern a composable front end and stack.
• Budget-constrained mid-market that wants a system tailored to its pricing and owned outright: a custom build — the option we build at PRS India — and Shopify Plus if your catalogue and pricing are straightforward and speed matters most.

Those two inputs often clash, more than a simple decision tree shows. When they do, choose before you draw up the shortlist. Either bend your pricing to fit the platform you already pay for. Or run your store beside those systems and connect it back to them. No vendor on this page will make that choice for you. It decides how much of the budget goes to connections instead of features.

Implementation checklist before you sign

1. Map your pricing rules first. Write down every contract, tier and exception before a demo. This is what sorts the shortlist.
2. Pin down the ERP integration. Name the system, the sync direction and the fields. This is the usual cause of cost overruns. See our ERP integration work.
3. Get pricing in writing, including growth. Ask what the bill will be at 2× and 5× GMV, and what each add-on costs.
4. Confirm punchout / EDI up front if buyers run by their purchasing team need it. None of the five has it built in. The four platforms need a connector, and a custom build has to write one. Scope it either way.
5. Insist on a realistic timeline with something you can see every few weeks, not one launch date months away.
6. Check who owns the code and data, and how you would exit — licence, hosting and lock-in included.
7. Name who runs it after launch. Every option on this page needs someone to maintain it: an in-house engineer, your implementation partner, or an SI on retainer. Decide who, and cost it, before you sign. A licence quote never shows this line.
8. Plan the SEO-safe migration: URL mapping and 301 redirects go live with launch, not later as a follow-up task.

Frequently asked questions

What is a B2B eCommerce platform?

Software that lets a business sell to other businesses online. It has the features B2B buying needs: company accounts, negotiated and tiered prices, quotes, requisition lists, approval steps and a link to the seller's ERP.

It differs from a B2C store, where price is fixed and the buyer is a single consumer.

Which is the best B2B eCommerce platform in India?

There is no single best B2B eCommerce platform. The right one depends on catalogue size, pricing complexity, your existing systems and budget.

Indian distributors with complex pricing often shortlist OroCommerce or a custom build with correct GST invoicing and ONDC support. Those already on Salesforce or Adobe usually extend what they own.

OroCommerce vs Adobe Commerce — which is better for B2B?

OroCommerce is B2B-native and open source, so more B2B features are on by default and the Community Edition is free.

Adobe Commerce covers more. It is strong at B2B and B2C together, with many brands and many markets. But the licence and setup cost more. Choose Oro for pure B2B distribution; choose Adobe when you also run a large B2C business.

How much does a B2B eCommerce platform cost?

Only Salesforce publishes a figure — 1% of GMV per year (Growth) or 2% (Advanced). OroCommerce Enterprise, Adobe Commerce and commercetools are all quote-based ("contact sales"). For all of them, the licence is a small part of total cost. Setup, integration, hosting and upkeep usually cost more.

What is composable (MACH) B2B commerce?

A composable, or MACH, approach (microservices, API-first, cloud-native, headless) builds commerce from separate services that connect by API, not from one big block. So you can swap the front end, search or payments on their own. commercetools is the example here. It gives the most flexibility, but you need a strong engineering team.

Should I buy a platform or build a custom B2B eCommerce site?

Buy when your needs match a platform's ready-made B2B features, and you want a vendor roadmap and support.

Build when your pricing or operating model won't fit someone else's data model, you want to avoid per-GMV fees, or you need to own the code — the trade-off is that you rely on your engineering team for new features and upkeep.

Talk to a team with no stake in which one you pick

We take no commission from any vendor on this list, and we are the fifth option on it. If you are moving to a new platform, we will help you shortlist honestly. We will also build the custom option if that is the right call. See our commerce work or talk to our engineers.