NM Company
A portfolio and enquiry site for events firm NM Company
A visual portfolio and enquiry website for an event management and supplies firm — presenting a full...
Read itD2C, marketplace and B2B commerce
Ecommerce Development
Commerce platforms where the checkout converts and the back office reconciles — multi-warehouse stock, GST-correct invoicing, marketplace sync and payments that never leave an order in limbo.
- Checkout that converts on a 4G phone — under 1.5s to interactive
- Marketplace, D2C and offline stock reconciled against one catalogue
- GST-correct invoices: HSN, place of supply, e-invoice and e-way bill
- Payment webhooks verified server-side — no charged-but-unconfirmed orders
What this is
The storefront is the easy part.
Selling online in India is not a storefront problem. The storefront is the easy part. The hard part is that your Amazon settlement report, your Shopify payouts and your Tally ledger disagree by ₹40,000 every month and nobody can say why. That 28% of your COD orders come back as RTO and the courier's reason codes are useless. That your GST rate depends on HSN code and place of supply, and your invoice template does not know either.
We build commerce systems for brands that have outgrown the template — multi-warehouse inventory, marketplace and D2C running off one catalogue, subscription and rental models, B2B pricing tiers, ONDC participation. The customer sees a fast, clean checkout. Your operations team sees orders that reconcile, stock that is accurate, and invoices that survive an audit.
Sometimes the right answer is Shopify Plus with a well-built theme and three custom apps. Sometimes it is headless Next.js over a Laravel commerce core because your pricing logic will never fit into somebody else's data model. We are not paid a commission by either, so we will tell you which one you actually need.
The real problems
What is actually costing you money.
None of these get fixed by a new theme.
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Your settlements do not reconcile
Marketplace payouts net off commissions, shipping and returns in an opaque report. Your Tally ledger says one number, the settlement says another, and the gap grows every month.
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One in four COD orders comes back
You have paid forward shipping, reverse shipping and packing on an order that generated nothing. Nobody is scoring the risk before dispatch.
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You oversold on the sale day
Amazon, the D2C site and the retail POS each hold their own idea of stock. The last unit sold three times and you cancelled two customers.
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Checkout takes six seconds to load
Four analytics pixels, a chat widget and a review app all block the render. Mobile abandonment sits above 75% and your ad spend is paying for it.
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Invoices will not survive an audit
The wrong GST split on inter-state orders, no HSN on the line items, credit notes typed by hand. Your GSTR-1 does not match your sales register.
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Nobody can find anything
Search is a SQL LIKE query. A misspelt brand name returns zero results, and a third of your revenue never sees the product it came for.
What fixing the plumbing is worth.
Median movement across D2C and B2B commerce engagements in the twelve months after launch.
0%
Lift in mobile conversion
Checkout rebuilt, third-party scripts deferred
0%
Reduction in RTO
COD risk scoring plus address validation
0
Oversells on sale day
Single stock pool with reservation logic
0hrs/wk
Ops time returned
Manual reconciliation eliminated
The platform call
Shopify, headless, or a commerce core you own.
| Shopify Plus | Headless (Next.js + API) | Custom Laravel core | |
|---|---|---|---|
| Time to first revenue | 6–8 weeks | 10–14 weeks | 14–20 weeks |
| Complex or contract-based B2B pricing | Painful | Possible | Native |
| Subscription, rental, made-to-order | App-dependent | Yes | Yes |
| Platform fee on GMV | Yes | Yes, if Shopify backend | No |
| Storefront performance ceiling | Good | Excellent | Excellent |
| Deep ERP / Tally integration | Via middleware | Yes | Native |
| Sensible when GMV is | Under ₹15 cr | ₹15–60 cr | Above ₹40 cr or unusual model |
What you get
The commerce system, not just the shop window.
A checkout built for 4G
Under 1.5 seconds to interactive on a mid-range Android. Third-party scripts deferred or removed. One-page checkout with UPI intent first, because that is how India pays.
One stock pool, every channel
Reservation logic, safety buffers per channel, and near-real-time sync to Amazon, Flipkart, Myntra and your POS. The same unit cannot be sold twice.
Payments that reconcile themselves
Razorpay, PhonePe, Cashfree. Server-verified webhooks, idempotent order confirmation, a fifteen-minute sweep for stragglers, and a settlement report that ties out to your ledger.
GST done correctly
HSN-driven rates, place-of-supply logic, e-invoice IRN and QR from the IRP, e-way bills, and credit notes generated against the original invoice.
Shipping and RTO control
Multi-courier allocation by pincode and SLA, serviceability checks at checkout, COD risk scoring, and a returns flow your warehouse can actually follow.
Search that finds things
Typo-tolerant, synonym-aware, faceted search on Algolia or Meilisearch. Merchandising rules you control without a developer.
How we build
Replatforming without a revenue hole.
Nobody switches off a working store to find out whether the new one converts. We cut over in stages.
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01
Commercial and technical audit
2 weeksWe trace one order end to end: from ad click to checkout to payment webhook to warehouse pick to courier manifest to invoice to the accounting ledger. Every place it breaks or needs a human gets written down. That map — not a feature wishlist — becomes the scope.
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02
Catalogue and data model
2–3 weeksVariants, bundles, HSN codes, tax classes, pricing tiers, warehouse locations. Cleaning the catalogue is unglamorous and it is where most replatforms actually fail. We do it before we build anything on top of it.
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03
Storefront and checkout
4–7 weeksProduct, listing and cart pages built to a performance budget, with the checkout treated as its own product. We A/B the payment ordering, the address form and the COD gate against real traffic wherever volume allows it.
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04
Back office and integrations
4–6 weeksOrder management, stock sync, courier allocation, GST invoicing, and the connections into Tally, Zoho Books or your ERP. This runs in parallel with the storefront and it is where the money is saved.
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05
Staged cutover
2 weeksRedirect map shipped before launch, not after. We move a slice of traffic first, watch conversion, error rate and Search Console daily, then move the rest. The old store stays warm until the numbers say we do not need it.
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06
Peak-season hardening
OngoingBefore your Diwali or end-of-season sale we load-test at three times your expected peak, pre-warm caches, rehearse the failure modes, and staff a war room for the first six hours. Nobody wants to discover a database connection limit at 12:01am.
The stack
Commerce tooling that fits the Indian rails.
Shopify Plus
Hydrogen
MedusaJS
Laravel commerce core
WooCommerce
Next.js storefront
Razorpay
PhonePe
Cashfree
UPI Autopay
GST e-invoice (IRP)
Stripe (global)
Unicommerce
Shiprocket
Delhivery API
Tally / Zoho Books
ONDC
Algolia
Proof
All case studies
Stores that survive a sale day.
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Faster order-to-dispatch on the ops floor
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Shorter POD-to-invoice cycle (8.4 days to 19 hours)
Collection by Rehan
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Browse by
If your catalogue is straightforward, your pricing is simple and you want to be live in eight weeks, Shopify Plus is usually the honest answer and we will build you a fast, custom-themed store on it. You outgrow it when pricing depends on customer contract, when you run rental or subscription models it cannot express, when B2B and D2C need different catalogues, or when platform fees on your GMV start to exceed what an engineering team costs. That crossover typically arrives around ₹15–25 crore of annual GMV.
That is one of the most common jobs we take. We put a single source of truth in the middle — your ERP, an OMS like Unicommerce, or a service we build — and every channel reads and writes through it with reservation logic so the same unit cannot be sold twice. Amazon, Flipkart, Myntra, your D2C site and your retail POS all draw from one pool. Overselling on a sale day is an architecture failure, not bad luck.
Yes, properly. Tax is computed from HSN code and place of supply, so intra-state splits into CGST and SGST and inter-state becomes IGST, without anyone editing a spreadsheet. Above the turnover threshold we integrate the IRP for e-invoice IRN and QR generation, and the e-way bill portal for consignments above the value limit. Credit notes for returns are generated against the original invoice so your ledger and your GSTR-1 actually match.
Several concrete things. Address validation and pincode serviceability at checkout instead of after dispatch. A risk score on COD orders using order value, pincode history and customer history, with high-risk orders routed to a WhatsApp or IVR confirmation before they are packed. Partial prepay incentives on risky cohorts. And a reason-code dashboard so you can see which couriers and pincodes actually generate the returns. Brands typically see RTO fall by a third within two quarters.
By never trusting the browser. The order is confirmed by a signed server-to-server webhook from the gateway, verified against the payment ID and amount, and made idempotent so a retry cannot double-fulfil. A reconciliation job runs every fifteen minutes, queries the gateway for pending intents and resolves anything the webhook missed. Customers who paid always get their order, and your support team stops issuing manual refunds every morning.
Yes, and this is where most replatforms lose money. We crawl the existing site, map every ranking URL to its new destination, and ship 301 redirects as part of the launch rather than as a follow-up ticket. Structured data, canonicals and product feeds for Google Shopping and Meta carry over. We keep the old sitemap live for a transition period and watch Search Console daily for the first month. Traffic dips of more than a few percent are treated as incidents.
Bring us the order that never reconciles.
Send the settlement report, the Tally export and the number that will not tie out. We will tell you where it breaks and what it costs to fix.
Proof
Shipped, measured, still running.
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Bring us the hard version of the problem.
A senior engineer reads every enquiry. You'll get a real answer — scope, risk and a number — within one business day.