A brand-led watch and eyewear store for Collection by Rehan

Collection by Rehan is a Surat-based retailer selling watches, sunglasses and wallets, with good value on well-known brands — Casio G-Shock, Fossil, Diesel, Daniel Wellington, Tissot and more, with eyewear from Ray-Ban, Gucci and others. The store sells on known brand names and big discounts. The shopping experience has to fit the many different ways someone comes looking for a watch.

What makes this catalogue tricky

• Buyers come in through different doors. One shopper wants "a men's automatic", another wants "a G-Shock", another wants "a couple's combo under two thousand". One flat product list helps none of them. The catalogue has to be split by gender, brand, style and combo, all at the same time.
• Brand navigation is the merchandising. With dozens of brands across watches and sunglasses, brand pages and clean brand filters are not just for looks. Most visitors shop this way.
• Trust is the real conversion barrier. Selling branded-look watches at big discounts online means the store has to work hard to be believed. It needs reviews, clear policies, easy ways to contact the shop, and a way for a nervous buyer to see the product before paying.
• The buyer is price- and mobile-led. Clear original and sale prices, weekend offers and COD are central to how this store sells. All of it has to load fast on a phone, without a pile of heavy scripts.

The job was to turn a many-brand accessories catalogue into something a shopper looking for value can use with confidence. We also had to build enough trust into the page that a discount does not look like a warning sign.

The finished store shows a large, many-brand accessories range in a way that a shopper looking for value can move through with confidence. We describe what we built. We do not have the shop's own sales numbers.

What the build delivers

• Shop-by-anything navigation. Gender, brand, style and combo collections let buyers look through the catalogue the way they think. Search that suggests as you type is a shortcut for shoppers who start with a brand.
• A trust layer on every page. Reviews, open policies, contact details, Instagram posts and an optional video-call viewing all help ease the worry people feel when buying discounted branded goods online.
• Merchant-controlled promotions. Compare-at pricing and offers for a set time run inside Shopify, so the team can start weekend deals and combos without touching code.
• COD-first, mobile-first checkout. A fast checkout in INR with cash-on-delivery, made for the phone shopper who watches prices.

Why it holds up

Collections that fill themselves from tags mean new brands and combos fit into the gender, brand and style setup with no rebuild. So the catalogue can keep growing. Using Shopify's own tools for offers and payments gives the owner a checkout that is kept up to date and follows the rules, and lets them manage offers on their own. The result is a store that looks like a trusted many-brand watch shop, not just a grid of discounts.