A brand-led watch and eyewear store for Collection by Rehan

Collection by Rehan is a Surat-based retailer selling watches, sunglasses and wallets, positioned on value against recognisable brand names — Casio G-Shock, Fossil, Diesel, Daniel Wellington, Tissot and more, with eyewear from Ray-Ban, Gucci and others. The store trades on brand familiarity and sharp discounting, and the shopping experience has to reflect the many different ways someone arrives at a watch.

What makes this catalogue tricky

• Buyers come in through different doors. One shopper wants "a men's automatic", another wants "a G-Shock", another wants "a couple's combo under two thousand". A single flat product list serves none of them. The catalogue has to be sliced by gender, by brand, by movement/style and by combo simultaneously.
• Brand navigation is the merchandising. With dozens of brands across watches and sunglasses, brand landing pages and clean brand filters are not decoration — they are how most of this traffic actually shops.
• Trust is the real conversion barrier. Selling branded-look watches at heavy discounts online means the storefront has to work hard on credibility: reviews, clear policies, contactability, and a way for a hesitant buyer to see the product before paying.
• The buyer is price- and mobile-led. Prominent original-vs-sale pricing, weekend offers and COD are central to how this store sells, and all of it has to render fast on a phone without a stack of heavy scripts.

The job was to turn a multi-brand accessories catalogue into something a value shopper can navigate confidently — and to build enough trust into the page that a discount does not read as a red flag.

The delivered store presents a large, multi-brand accessories range as something a value shopper can move through with confidence. We describe the capability built rather than internal revenue data we do not have access to.

What the build delivers

• Shop-by-anything navigation. Gender, brand, style and combo collections let buyers approach the catalogue from whichever direction they think in, with predictive search as the shortcut for brand-led shoppers.
• A trust layer on every page. Reviews, transparent policies, contact details, Instagram social proof and an optional video-call viewing all work to counter the natural hesitation around discounted branded goods bought online.
• Merchant-controlled promotions. Compare-at pricing and time-boxed offers run natively, so the team can launch weekend deals and combos without touching code.
• COD-first, mobile-first checkout. A fast hosted checkout in INR with cash-on-delivery, tuned for the price-conscious phone shopper this store serves.

Why it holds up

Tag-driven automated collections mean new brands and combos slot into the existing gender/brand/style structure without a rebuild, so the catalogue can keep widening. Keeping promotions and payments on native Shopify tooling gives the merchant a maintained, compliant checkout and self-serve offer management. The outcome is a storefront that reads as a credible multi-brand watch destination rather than a bare discount grid.