Vixmora – White-Label Short Video & Reels Platform

Vixmora is a short video and reels platform we have built to demo stage. It is the kind of product your users already know from TikTok, Instagram Reels and YouTube Shorts. It has mobile apps for iOS and Android, a web admin panel and a self-hosted video pipeline. All of it is code you would own and run yourself.

It is white-label from the ground up. Change the name, colours and logo, set up the servers it runs on, and launch it as your own. The rebrand is the quick part. The servers are not.

You do not need to stitch together a video host, a feed, a chat service and a moderation tool by yourself. You get one product where those parts are built to work together. Below is what it does, who runs it, and why it is built to grow.

Everything you need, in one product

A short video platform is really three products that must work together. Vixmora covers all three:

• Mobile apps for iOS and Android — the full user experience: a vertical reels feed, live streaming, video uploads, creator profiles, discovery, offline downloads and in-app earning. They exist today as demo builds. Neither one is on an app store yet.
• A web admin panel — checking content, managing users, analytics, ad campaigns and platform settings, all from one dashboard.
• A backend & video pipeline — the API, live services and self-hosted video conversion that power everything. It is made to run on servers you control, not servers we host for you. So how much it can handle depends on the hardware you give it.

A complete short-form video experience

Your users open the app to an immersive, full-screen reels feed — a For You feed made for each user and a Following feed in time order, with like, comment, share and save buttons on the side. Ranking runs on the server, and keeps room for creators whose videos have not been watched yet.

Ranking models can only score a video after people have watched it. On a young platform, almost every video is new. A feed ranked only on engagement keeps showing the few clips that already have views, and new uploads never get seen. Keeping spots for new uploads is how they get measured at all.

Creators get a three-step upload (upload → edit → post) with trim, cover and mute inside the app, plus captions, categories and tags.

Moderation is built in from the start, not added later. An upload is marked approved or rejected, and the user can appeal. Flagged videos go to a review list in the admin panel. A moderator decides what goes live, and that is the part worth having. An automatic pre-check can only make that list shorter. It cannot remove the need for it.

• Live streaming — the design includes self-hosted live streaming with live chat, floating reactions and a live viewer count. It runs on an ingest server you set up, not a streaming service you rent.
• Creator profiles — followers, verified badges and a video grid.
• Discovery — explore, search and hashtags.
• Offline downloads — built so that a saved video plays without internet.
• Monetization — banner, full-screen and rewarded ad slots are part of the code, and you can control where they show from the server.

Run the whole platform from one admin panel

Everything on the platform is managed from a single web dashboard:

• Moderation queue — built so flagged uploads and reports collect in one place for a moderator to go through.
• User management — manage users right from the dashboard.
• Analytics — watch traffic and engagement.
• Ad campaigns — run campaigns directly from the dashboard.
• Settings — change how the app behaves, with no app-store release needed.

Self-hosted, scalable and yours to own

Vixmora is built to self-host the whole video pipeline. Uploads go to storage you own, a worker converts them to several quality levels, and a CDN serves them. You set up each of these yourself. None of it is hosted for you.

That means no per-minute transcoding bills and no vendor lock-in: the platform is yours to run, grow and add to.

Self-hosting moves that cost to you. It does not remove it, so plan your budget honestly. The storage, the video conversion workers and the CDN data costs are now yours. Two things change that bill the most. One is how many quality versions each upload is converted into. The other is how much of your traffic the CDN serves without going back to your main server.

Engagement counters, feeds and live chat are built to run on a fast cache. So a sudden rush of traffic hits the cache, not the main database.

Say a video takes off, every viewer adds data: a view, a like, a comment, a chat line. Counters written straight to the main database are the first thing to fail. Keeping them in cache and saving them a moment later means a rush costs you bandwidth, but does not break the app.

White-label down to the codebase

Branding and design live in one place, so making Vixmora yours is fast. The product name, every colour and the look of the app are kept together. A rebrand is a settings change, not a rewrite.

What you get is the code for a real short video social network. You brand it and launch it as your own, instead of renting from someone else.

The product tour below shows the real screens: the reels feed, live, upload and moderation, profiles, downloads, earning and the admin panel. If you would like a live demo or a quote for your business, talk to the PRS India team.