Ten years of building things that had to work.
PRS India is 45 engineers and designers in New Delhi. We have delivered over 500 projects since 2015, and we have learned most of what we know from the ones that were hard.
Two engineers, a rented desk in Ashram, and a bad reason to start.
In 2015 we started PRS India for the unremarkable reason that we thought we could do the work better than the people we had been doing it for. There was no thesis and no funding. There was a desk in Sun Light Colony, two engineers, and thirty projects in the first year — most of them brochure sites for Delhi businesses who wanted to be online by Diwali.The turn came in 2017. A freight operator in West Delhi asked us to replace the whiteboard their dispatchers used to assign trucks. It was not a website. People would sit in front of it for nine hours a day and their working lives would be better or worse depending on how we built it. We got a lot of it wrong the first time, rebuilt half of it, and shipped something that is still running today.That project taught us the thing that has shaped every year since: there is an enormous difference between software that demos well and software that survives contact with the people who have to use it. Most of the industry sells the first and quietly hopes you will not notice the difference until the invoice has cleared.So we built the company around the second. A principal engineer reviews every architecture before a line of production code is written. Every system is load-tested before launch, not after. Every handover includes an architecture document, tested backups and a session with your own engineers, because a project we cannot leave is a project we did not finish.It makes us more expensive than the shop down the road. It also means about a third of our work now comes from teams who hired that shop first.
- Founded 2015 in New Delhi. Still in the same neighbourhood.
- 45 people, one office. We do not subcontract our delivery.
- Over 500 projects delivered across India, the Gulf, the UK and the US.
The company, in numbers we can defend.
<p>Every figure here is countable, and we will show you the working if you ask. We have never published a metric we could not evidence, which is why you will not find "99% client satisfaction" anywhere on this site.</p>
Work with usFounded 2015, New Delhi.
Web, mobile, platform, internal tools.
From two-person startups to listed manufacturers.
Engineers, designers, delivery. All in-house.
Six principles. Each one has cost us money at least once.
These are not values on a wall. They are the rules we apply when a decision is inconvenient, which is the only time a principle means anything.
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We tell you what not to build
Cutting a feature reduces our invoice. We cut it anyway when nobody is going to use it, because a bloated product is a slow product and a slow product is your problem, not ours.
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The estimate is what we believe, not what wins the deal
We have lost pitches to companies who quoted half our number and delivered in triple our timeline. We will not buy a project with a fiction and then renegotiate it in month four.
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Code is read far more often than it is written
Tests, reviews and conventions are not overhead. They are what makes the twentieth feature cost the same as the second, and they are why our clients can hire their own team afterwards.
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If it is not measured, it did not improve
We instrument before we optimise. "It feels faster" is not a result. A p99 that went from 40 seconds to 3 is a result.
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The client is in the room
You get repository access, board access and a demo of working software every Friday. Nobody at PRS India has ever had to manage a client by keeping them in the dark.
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A project we cannot leave is a project we did not finish
Handover is a phase, not an email. Architecture docs, runbooks, a walkthrough with your engineers, and a period where we are on call while they take the wheel.
What it is actually like here.
One office, one team, no subcontracting
Every person on your project sits in the same building in New Delhi. When something is on fire, they are in the same room. We have never handed a client engagement to a vendor and we do not intend to.
Friday demos, not status decks
Working software every week. It is a hard discipline and it is the reason our timelines are honest.
Every retro is read by the founder
Including the ones that say we got it wrong. Especially those.
We are hiring
Engineers, designers and delivery people who would rather be right than agreeable.
Read moreThe work, with the numbers attached.
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Ten years in, we still take the first call ourselves.
Tell us what you are building and what is in the way. If we are the wrong company for it, we will say so on that call and point you somewhere better.
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