Skip to content
PRS India

Web application engineering

Web Development

Live web applications built on Laravel, Next.js and Postgres. They are typed, tested, easy to watch, and fast on the connections your customers really have.

Last updated

Start a project See related work
  • Sub-2s Largest Contentful Paint on a mid-range Android over 4G
  • Typed API contracts — the front end cannot silently drift from the backend
  • Every deploy reversible in under 60 seconds
  • You own the repository, the pipeline and the infrastructure on day one
What this is

The website is the product. Build it like one.

Most of the web work we get is a rescue job. A marketing site that took eleven seconds to render on a 4G connection in Indore. A booking flow where two customers could pay for the same slot. A CMS so messy that the client's own content team stopped using it and went back to emailing PDFs.

We build web applications the way software should be built, not the way brochures are put together. Clear typed rules between the front end and the API. Database changes kept under version control. A test suite that runs on every pull request. Deploys that take four minutes and can be rolled back in one. The half you see is the interface. The half that decides whether you are still happy in year three is everything underneath.

This is the right service for you if the site is the product — a marketplace, a portal, a dashboard, a booking engine, a SaaS front end, a content platform with a real process for editors. If you want a five-page company profile, tell us. We will say so honestly and not sell you a project you do not need.

Talk to an engineer
Sound familiar

The problems people bring us.

Not abstractions. These are the exact sentences that arrive in our inbox.

  • The site takes 9 seconds to load on a phone

    Three megabytes of unused JavaScript, big top images sent at 4000px wide, and a homepage that runs 140 database queries. Your bounce rate is not a marketing problem.

  • Nobody knows what the data actually means

    Two tables both called users. Order status stored as a free-text string with eleven distinct spellings. Reports are guesswork because the database layout was never planned. It just piled up.

  • Deploys happen at midnight and everyone holds their breath

    Files dragged over FTP. No staging environment. No rollback. The last person who understood the server left in 2023 and took the SSH key with them.

  • The security audit came back ugly

    Admin pages protected by nothing but a hard-to-guess URL. Passwords hashed with MD5. File uploads written straight into the web root. A DPDP Act notice you cannot honestly answer.

  • The content team gave up on the CMS

    Adding a case study requires a developer. The page builder produces layouts that break on mobile. Your marketing plan now waits on somebody else's sprint.

  • Nothing talks to anything else

    The website, the CRM and the accounting system each hold a different version of the customer. Somebody matches them by hand in a spreadsheet every Friday.

What good looks like

Numbers we hold ourselves to.

Every build has a speed and reliability budget from day one, checked automatically on every change. These are the middle values across the web applications we have launched in the last three years. They are not a best case from an old invoice.

See how we work
1.4s
Median LCP

Throttled 4G, mid-range Android

95+
Lighthouse performance

Measured on production, not localhost

4min
Deploy time

Commit to live, fully automated

99.95%
Uptime

Rolling 12-month average

How we build

Five phases. No surprises in month three.

Every phase ends in something you can look at, click or read. Never just a status update.

  1. 01

    Discovery and technical shaping

    1–2 weeks

    We talk to the people who will use it, not just the people paying for it. We map the subject area, draw the data model, list the connections to other systems and say the risks out loud. You leave with a written note on how it is built, a clear scope, and a cost we stand behind. If your budget does not fit your plan, you hear it here, before anyone writes a line of code.

  2. 02

    Interface and design system

    2–3 weeks

    Rough sketches for the steps that carry money or risk. Then a set of ready-made parts in Figma: colours, fonts and spacing, states for every button and field, and the empty, loading and error screens nobody remembers to draw. We make a sample of the two or three screens where the product really lives. We show them to real users before we write the code.

  3. 03

    Engineering in two-week increments

    6–14 weeks

    We build thin working slices, not layers. Each sprint gives a working path from screen to database, put on a test URL you can open from your phone. Every change goes through a pull request with a named reviewer. The tests, code checks and the speed budget all run in CI on every change. You get a demo and a written list of changes every second Friday.

  4. 04

    Hardening and launch

    1–2 weeks

    We test with real-looking traffic, check security against the OWASP top ten, fix accessibility to WCAG 2.2 AA, and do a practice run of the go-live on a copy of the live site. We agree a plan to go back before we agree a launch date. We go live on a Tuesday morning, with the whole team watching the dashboards. Never on a Friday evening.

  5. 05

    Hypercare and handover

    30 days, then ongoing

    For the first month after launch, your errors are our errors. Defects are fixed at no charge. We improve the queries and caches that only real traffic shows up. Then we hand over guides for running it, a log of the design choices and a getting-started session for your team. Or we move to a monthly support plan if you would rather we stayed on call.

What you get

Everything in the box.

These are not extras to sell you. This is what a web application needs to work well with real users, so it is in every build we do.

A performance budget in CI

File size, query count and LCP limits are checked on every pull request. If it gets worse, the build fails. It does not quietly go live.

A typed API contract

OpenAPI or tRPC between front end and backend, with types made from the source. Rename a field and the compiler tells you what broke.

Auth and authorisation done properly

Access by role and rule, checked on the server. Safer logins, limits on too many requests, and a record of every important action.

A CMS your editors will use

Well-organised content, live preview, drafts and scheduled publishing, and a media library that makes image sizes for you. No messy page-builder tangle.

Technical SEO that holds up

HTML made on the server, clean canonical and hreflang tags, JSON-LD schema, an XML sitemap that matches your site, and Core Web Vitals in the green.

Observability from day one

Clear logs, error tracking with source maps, uptime checks and a speed dashboard. When something breaks, you will know before your customers tell you.

The stack

Boring, proven, hireable.

We choose tools that have been used for a decade and have many developers in India. So you can hire your own team later without a rescue job.

Laravel 12
PHP 8.3
Node.js
Livewire
Inertia.js
Laravel Horizon

Performance and security are not a phase.

Speed is not something you add at the end. It is a design choice you make on day one and protect on every pull request. We set a speed budget before a single part is written. It has a JavaScript limit in kilobytes, a Largest Contentful Paint target in milliseconds, and a limit on how many database queries one request may run. CI fails the build when a change goes over it.

The same is true for accessibility and security. Keyboard traps, form fields with no label, colour contrast below 4.5:1, an admin page with no access rule: these are bugs. We catch them in review, not in an audit six months after launch when a legal notice arrives.

The difference

Why this costs more than a template shop.

  Template shop PRS India
Who writes your code A junior on four projects at once A senior engineer with a named reviewer
Automated tests No Yes
Staging environment No Yes
Rollback plan Restore last week's backup One command, under 60 seconds
Performance budget enforced in CI No Yes
You own the repo and cloud account Sometimes, after a fight From the first commit
What happens in year three Rewrite Still shipping features
Proof

Work that is still in production.

Real systems, real load, real numbers. The limits and trade-offs are written down.

All case studies
Turant Logistics Logistics & Supply Chain

Cutting order-to-dispatch by 62% for a 400-truck 3PL

A fleet, ePOD and route-planning platform that works offline first, for drivers on roads with poor signal. The two ready-made TMS products t...

62% faster
Faster order-to-dispatch on the ops floor
91% shorter
Shorter POD-to-invoice cycle (8.4 days to 19 hours)
FealDeal — A high-catalogue ethnic-wear storefront for FealDeal
FealDeal E-commerce — Ethnic Fashion

A high-catalogue ethnic-wear storefront for FealDeal

A Shopify store for a Surat ethnic-wear label. It has 200+ SKUs of lehengas, sarees and suits, sorted by type, colour, fabric and work. Shop...

Shopify
Platform
200+ SKUs
Catalogue
Collection by Rehan — A brand-led watch and eyewear store for Collection by Rehan
Collection by Rehan E-commerce — Watches & Accessories

A brand-led watch and eyewear store for Collection by Rehan

A Shopify storefront for a Surat watch and eyewear retailer — where shoppers can browse by gender, brand, style and combo. It has search tha...

Shopify
Platform
Brand & style
Browse by
FAQ

The questions you were going to ask on the call.

Still have a question?

A focused product, with one main flow, an admin, login and payments, usually takes 10 to 14 weeks from start to live. A platform with many user roles, connected to an ERP, a payment gateway and a logistics partner, takes 16 to 24 weeks. We plan in two-week steps and show something working at the end of each one. So you never wait three months to find out whether it works.

By what the application actually does. Heavy server-side logic, complex permissions, back-office tooling, payments and reporting: Laravel, usually with Livewire or Inertia so we are not maintaining two codebases for no reason. Content-heavy, SEO-critical, or a rich interactive front end over an existing API: Next.js. Many of our builds are both — Laravel serving a typed API, Next.js rendering the public surface. We make the call in week one and write down why.

That is the only performance target that matters in India. We test on throttled 4G against a mid-range Android device, not on a MacBook over office fibre. That means server-rendered HTML where it counts, images served as AVIF or WebP at the right dimensions, a JavaScript budget enforced in CI, and a CDN edge in Mumbai and Chennai. If a page cannot hit our LCP target on that profile, it does not ship.

Completely, from the first commit. The repository lives in your GitHub or GitLab organisation, the cloud account is in your name and billed to you, and every credential is handed over in a password manager vault you control. There is no proprietary framework, no licence fee and nothing that stops another firm from picking the project up tomorrow. We would rather earn the retainer than trap you into it.

A 30-day hypercare window is included in every fixed-scope build: we watch the error rate and the latency graphs, fix defects at no charge, and tune the parts that only real traffic exposes. After that you can take it in-house — we hand over runbooks and an architecture document — or keep us on a support retainer with a defined response SLA and a monthly pool of engineering hours.

Regularly. We start with a paid two-week audit: we read the code, run it locally, map the data model, and hand you a written report on architecture, security exposure, dependency rot and test coverage, with a prioritised remediation plan and honest costs. Sometimes the conclusion is that the codebase is worth investing in. Sometimes it is that a rewrite is cheaper than the maintenance. You get the truth either way.

Send us the version of the problem you think is unbuildable.

A senior engineer reads every enquiry and replies within one business day with scope, risk and a number. You do not need a discovery call to get a straight answer.

Start a project See our work
+91 93102 49840 aditi@prsindia.in

Proof

Shipped, measured, still running.

All case studies

Related services

Mobile App Development

Flutter, React Native and native apps that keep working offline, on old phones and on a me...

Explore

Ecommerce Development

Commerce platforms where the checkout turns visits into sales and the back office numbers...

Explore

ERP Development

ERP systems built on a stock and money ledger that is only added to, never changed — multi...

Explore

Let's talk web development

Bring us the hard version of the problem.

A senior engineer reads every enquiry. You'll get a real answer — scope, risk and a number — within one business day.

Start a project