Swasthya Sarathi
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Read itONDC · Omnichannel inventory · Settlements
Retail has one hard problem: knowing how many you have and where. We build stock tracking with one true number, real ONDC protocol connection, and settlement matching that finds the margin marketplaces quietly deduct.
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Retail software has one hard problem: knowing, right now, how many of an item you have and where it is. The online store, the suggestions and the loyalty programme all depend on it. None of them work if you get this wrong. The moment you sell in more than one place, you have a stock-tracking problem in disguise. Places can be a website, Amazon, three stores, a quick-commerce partner, and now ONDC. The classic failure is selling the same last unit on two channels in the same minute, and then taking the penalty on your seller rating. We build the stock system first. Always. A beautiful store on top of stock numbers you cannot trust creates angry customers.
Talk about your channelsOne true stock number for what you can promise, clear reservations with a TTL, and safe extra stock held back for each channel.
Marketplace deductions that did not match the commission agreement. Nobody was checking, because it all lived in a spreadsheet.
Returns handling planned as carefully as delivery. Returns are 20-30% of fashion GMV.
Offline-capable store billing. A dropped connection is not a reason to stop taking money.
Retail software has one hard problem and many easy ones that only look hard. The hard one is knowing, right now, how many of an item you have and where it is. Everything else depends on it: the online store, the suggestions and the loyalty programme. None of it works if this is wrong.
The moment you sell in more than one place, you have a stock-sharing problem. Places can be a website, a marketplace, three stores, a quick commerce partner, and now ONDC. The classic failure is selling the same last unit on two channels in the same minute.
The fix is not "sync more often". The fix is to keep one true number for what you can promise, set up reservations clearly with a TTL, and never let a channel hold stock it has not reserved. A marketplace that reads your feed every fifteen minutes needs a safe extra buffer held back. Otherwise it will oversell, and the penalty lands on your seller rating, not theirs. Store stock has to be counted. Cycle counting should be a routine part of the software, not a yearly event that everybody dreads.
Teams keep treating the Open Network for Digital Commerce like another Amazon to list on. It is not. It is a set of protocol rules that you build into a seller app or a buyer app. The network then connects you with people who have never heard of you.
The effects are real. Your catalogue must be matched to the network's categories, and this work is boring but important. Order steps follow the protocol's life cycle, not yours. Cancellation, return, and issue-and-complaint flows are set by the protocol, and you must build them properly, even the ones you would rather skip. Payments are matched against the network, not against one party you can phone. It is real work, and it is worth doing for the reach. But it is not just a listing, and anyone who sells it to you as one has not built it.
Amazon and Flipkart do not pay you what the customer paid. They pay the customer's payment minus a commission, minus a closing fee, minus shipping, and minus whatever else they decided to deduct this week. It comes as one lump sum for hundreds of orders, on their schedule.
If your finance team matches this in Excel, they are not really matching it. They check that the total looks fine and move on. The deductions nobody checked are pure lost margin. We build a tool that reads the settlement report, matches every line to an order, and works out what the deduction should have been under your commission agreement. When it does not match, it adds the order to a list of differences. The money recovered usually pays for the module within a year.
Returns are 20 to 30 percent of fashion GMV, and the returns process deserves as much planning as delivery. GST across states, with the right place-of-supply and HSN codes. Store billing that keeps working when the internet does not, and syncs when it comes back. And a product catalogue that handles options like size and colour properly, because a catalogue that cannot show variants well will hold back every channel you connect to it.
One true number for what you can promise. Clear reservations with TTL. A buffer for each channel. Cycle counting as a routine.
Full protocol connection: catalogue category matching, the network order life cycle, and the complaint flows you would rather skip.
Every marketplace deduction matched to an order and re-worked against your commission agreement. Differences are listed, not assumed.
Fast product pages that search engines can read, search that understands your catalogue, and a checkout that holds up on a sale day.
Works offline. Keeps taking payments and issuing invoices when the connection drops, then matches up without overselling.
Stock allocation across many warehouses, courier connections, and a returns process planned as carefully as delivery.
Real handling of variants. A catalogue that cannot show its own attributes will hold back every channel you connect to it.
Place-of-supply across states, HSN codes, e-invoicing, and a handoff to Tally or ERP that finance does not have to type in again.
One customer identity across store, web and marketplace. This is the only thing that makes loyalty mean anything.
A seller or buyer app built to the network rules: catalogue categories, the protocol order life cycle, complaint flows and network payments.
Amazon SP-API, Flipkart Seller, Myntra, Nykaa. Each with its own catalogue rules, its own penalties and its own settlement format.
Place-of-supply rules across state lines, HSN classification, e-invoicing above the set limit, and returns that match your filings.
COD is still a large share of orders, and returns are 20-30% of fashion GMV. Both need a real process, not an afterthought status.
Shiprocket, Delhivery, Blue Dart, Ekart with delivery checks by pincode and a backup when the first-choice partner cannot deliver.
Finance runs on Tally whether you like it or not. A clean, matched handoff beats asking them to type in your day again.
Not sessions. Not bounce rate. These are the four numbers a retail business really runs on. A platform that cannot show them without a data export is not finished.
Talk to usThe number that shows whether your working capital is doing its job. Most retail software cannot work it out live.
Because an oversell is not just a refund. It is a marketplace penalty and a hit to your seller rating.
By SKU and by reason. One SKU causing many returns is a product problem you should find in week two, not at the end of the quarter.
The gap between what marketplaces should have paid and what they did. Unmeasured, it is simply margin you never see.
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Line by line, against your commission agreement, for every order. If the honest answer is that finance just glances at the total in a spreadsheet, there is money left on the table. We can usually show you roughly how much in two weeks.
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