Insights

E-Commerce

Top 5 E-Commerce CMS - 2026

There is no single best e-commerce platform — only the right fit for your catalogue size, your team, your budg...

22 Jul 2026 · 6 min

Engineering

Postgres or MySQL in 2026? An honest answer for Indian startups

Either database will take you to ₹100 crore in revenue. So the decision is not about performance — it is about...

08 Sep 2025 · 8 min

Design

A design system that survives handoff — tokens, not screenshots

Six weeks after handoff, the CSS had 23 shades of grey and none of them matched the Figma. The fix was not mor...

02 Jan 2025 · 8 min

Business of Software

Fixed-price vs dedicated team: how to actually choose

A fixed price is not a cheaper price — it is a price with a 20-35% risk premium and a change-request tax. A de...

28 Apr 2024 · 8 min

Engineering

Core Web Vitals for ecommerce: the three fixes that moved the needle

Not "compress your images". The real LCP fix was a discovery-chain problem, the real INP fix was a search box...

22 Aug 2023 · 7 min

Product

The ONDC integration guide we wish existed

ONDC is a protocol, not a marketplace, and every call is fire-and-forget. This is the architecture, the Ed2551...

16 Dec 2022 · 8 min

Engineering

Offline-first isn't a feature, it's an architecture — a driver app post-mortem

Version one had a retry queue and lost 4.7% of delivery proofs. Version two made the phone the source of truth...

11 Apr 2022 · 8 min

Cloud & DevOps

We cut a client's AWS bill 41% without touching a feature

A $9,420/month AWS bill, reduced to $5,560 in six weeks. NAT Gateway charges, an idle RDS instance, 1.9 TB of...

29 Nov 2020 · 7 min

Design

Designing for Bharat: shipping to tier-2 and tier-3 users

Your users are not on a MacBook on office wifi. They are on a 3 GB Android, at 400 kbps, in bright sunlight, w...

25 Mar 2020 · 7 min