Trusted by teams in logistics, fintech, healthcare, retail and education
10 years. 500 projects. One standard.
We started in 2015 with two engineers in Ashram and a stubborn idea: that an Indian studio could charge less than a London agency without building worse software. Five hundred projects later, the standard has not moved. Every system we ship is reviewed by a principal engineer, load-tested before launch, and handed over with the documentation a team needs to own it. That is why most of our work now comes from clients who have already worked with someone cheaper.
Read our storyFounded in New Delhi in 2015.
Web, mobile, platform and internal systems.
Across India, the Gulf, the UK and the US.
One team, one office, no subcontracting.
Eight practices. One engineering standard.
We are deliberately not a full-service agency. These are the things we are genuinely good at, and we say no to the rest.
Web Development
Laravel and Next.js platforms built to carry real traffic, real data and a decade of feature work.
ExploreMobile App Development
React Native and Flutter apps tested on the mid-range Android phones most of India actually carries.
ExploreUI/UX Design
Research-led product design for the dense, workaday interfaces people use for eight hours a day.
ExploreE-commerce Development
Storefronts and checkouts instrumented end to end, so a conversion problem is diagnosed and not guessed at.
ExploreERP Development
Custom operations software for businesses whose process does not fit the off-the-shelf box.
ExploreCRM Development
Sales and service systems your team will actually use, built around the pipeline you really run.
ExploreCloud & DevOps
Pipelines, infrastructure as code and observability. Deploys that are boring, on purpose.
ExploreAI & ML Development
Applied machine learning where it earns its cost — forecasting, extraction, search, routing.
ExploreThe things a cheaper studio quietly leaves out.
A principal engineer reviews every architecture before code is written.
Not a template, not a boilerplate clone. Someone with fifteen years of production scars looks at your data model and your load profile and makes the calls that are expensive to reverse later.
Load-tested before launch, not after
We find out what breaks under 10x traffic while there is still time to fix it quietly.
Security is in the build, not the invoice
OWASP review, dependency scanning and least-privilege access come standard. They are not an upsell.
You own everything, from week one
Your repository, your cloud accounts, your credentials, your IP. We have never held a client hostage on access and we are not going to start.
One team, one office
The people you meet in the pitch are the people who build it. We do not subcontract.
Read moreA third of our work is fixing what someone else built.
We audit it honestly. Sometimes the code is salvageable and we tell you exactly what to fix and in what order. Sometimes the truthful answer is that a rewrite costs less than the repair, and we say that even when the audit is all you agreed to pay for.
The reason we lead with this is simple: the cheapest build is almost always the most expensive project. We would rather you heard that from us before you spend the money than from us afterwards.
- A one-week paid audit: code, data model, load test, honest verdict.
- A prioritised remediation plan you can hand to any team, including your own.
- A rewrite recommendation only when the numbers actually support it.
Five phases. Every one of them has an exit.
You can stop after any phase, having paid only for what is finished, and take the code, the designs and the documentation with you.
Discovery
Workshops, user interviews, a technical audit and a scope we can both defend. Ends in a plan, an estimate and a prototype.
Design
Flows, a component system and a clickable prototype tested with real users before a line of production code exists.
Build
Two-week sprints, a demo of working software every Friday, and a repository you have had read access to since week one.
Launch
Load test, security review, staged rollout, and a rollback that has been rehearsed rather than assumed.
Scale
Monitoring, patching, and an engineering pool for what the first six months of real users teach you.
Systems in production, with the numbers attached.
No vanity metrics. What changed, by how much, and how long it took.
A high-catalogue ethnic-wear storefront for FealDeal
A Shopify storefront for a Surat ethnic-wear label — 200+ SKUs of lehengas, sarees and suits organised by type, colour,...
Cutting order-to-dispatch by 62% for a 400-truck 3PL
A fleet, ePOD and route-optimisation platform built offline-first for drivers in low-connectivity corridors — because th...
A brand-led watch and eyewear store for Collection by Rehan
A Shopify storefront for a Surat watch and eyewear retailer — browsable by gender, brand, style and combo, with predicti...
Boring technology, used extremely well.
We pick tools with a decade of production behind them and a hiring market you can recruit from after we leave.
What people say when the project is over.
“They found a 40-second p99 on our settlement job in week one and had it under 3 seconds by week three. Nobody we had spoken to before that had even asked to see the query plan.”
Ten years, in the order they happened.
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2015
Two engineers and a rented desk
PRS India opens in Sun Light Colony, Ashram, building WordPress and custom PHP sites for Delhi businesses. The first year is 30 projects and no weekends.
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2017
The first real platform
A logistics dispatch system for a Delhi freight operator becomes our first system that people use all day at work. It is still in production. It taught us the difference between a website and software.
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2018
We standardise on Laravel
After three years of bespoke PHP, the team commits to one backend framework and one set of conventions. Delivery speed roughly doubles and our defect rate falls off a cliff.
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2019
Design comes in-house
We stop subcontracting design. The first in-house design system ships, and with it the realisation that most of our clients had never been asked what their users actually do.
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2020
Fully remote in nine days
Lockdown lands. The team goes remote without missing a sprint demo, and the year ends with more delivered projects than any before it. The DevOps practice is born out of necessity.
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2021
Mobile and cloud practices open
React Native and Flutter join the stack, and infrastructure moves to code. Every project from here on ships with a pipeline, monitoring and a runbook.
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2022
The 300th project
We also start turning work down for the first time — the projects that only wanted a cheap pair of hands. Revenue dips for a quarter. It never dips again.
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2023
Fintech and healthcare
Payments and clinical systems bring a level of scrutiny we had not faced before: audit trails, data residency, real security review. The whole studio gets better under it.
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2024
A principal engineering bench
We formalise the architecture review. Nothing ships to a client without a principal engineer having signed off on the data model and the load profile.
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2025
500 projects, 45 people
A decade in. Most new work now comes from referrals and from clients who had already tried someone cheaper.
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2026
A product engineering studio
We stop calling ourselves a web design company. The work has not changed — the honesty about what it is worth has.
Notes from the build.
Server Components changed how we structure Next.js apps — our current default
We shipped eleven App Router projects before we stopped fighting React Server Components and started designing around them. This is the default structure we now...
Laravel queues in production: four failure modes nobody warns you about
7 min readWhat an ERP migration actually costs — a line-item breakdown
7 min readDesigning for Bharat: shipping to tier-2 and tier-3 users
7 min readThe things people ask before they sign.
Answered as honestly as we would answer them on a call. If something here is not covered, ask us directly.
Still have a question?Tell us what you are building.
One call, no deck, no discovery fee. We will tell you what we think it takes — and if we are the wrong studio for it, we will tell you that too.