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BarRaiser

A search-first web platform for BarRaiser

A fast, SEO-strong marketing and content platform for BarRaiser — the Interview-as-a-Service company — on Next.js with a HubSpot workflow so marketing publishes without engineering.

Client
BarRaiser
Industry
HR Tech / SaaS
Location
India
Duration
12 weeks
Visit barraiser.com
A search-first web platform for BarRaiser — BarRaiser

Next.js

Platform

HubSpot CMS

Content

Interview-as-a-Service

Category

Mobile-first

Experience

01

The challenge

BarRaiser is creating a category — Interview-as-a-Service and AI-assisted technical interviewing — and category creation is a content and search problem before it is anything else. The web platform had to explain a new idea clearly, rank for terms buyers are only starting to search, convert demo requests, and let a marketing team publish and iterate constantly without waiting on engineers.

The real problem

Speed and SEO were non-negotiable for organic reach, and marketing needed a real CMS workflow — but the site still had to feel fast and modern, which rules out a slow, template-bound build. (Our scope here was the web and content platform, not BarRaiser's core interview product.)

02

What we built

We built the web front end on Next.js and React for speed and SEO, and wired a HubSpot content workflow so the marketing team publishes and updates pages, posts and campaigns on its own.

Built to be found

Server-rendered, indexable pages with clean metadata and structured content, tuned for the emerging search terms around interview intelligence.

Built to convert

Clear category storytelling and low-friction demo and contact flows across the key pages.

Marketing autonomy

A CMS-backed content model means new pages and posts go live without an engineering ticket.

03

The outcome

BarRaiser gets a fast, search-first web platform its marketing team owns.

  • Server-rendered, indexable pages tuned for an emerging category.
  • A HubSpot workflow so content ships without engineering.
  • Conversion-focused flows for demo and contact.
  • Mobile-first performance on modern devices.

Under the hood

How it's built.

Technology

  • Next.js
  • React
  • TypeScript
  • Tailwind CSS
  • HubSpot
  • Node.js

Services used

  • Next.js Development
  • Web Development
  • SEO
  • Performance
  • CMS Integration
  • UI/UX Design

More work

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