BarRaiser

A search-first web platform for BarRaiser

A fast, SEO-friendly marketing and content website for BarRaiser — the Interview-as-a-Service company — built on Next.js with HubSpot, so the marketing team can publish without help from engineers.

Client: BarRaiser
Industry: HR Tech / SaaS
Location: India
Duration: 12 weeks
Published: Apr 2022
Updated: Oct 2026

Visit barraiser.com

Next.js

Platform

HubSpot CMS

Content

Interview-as-a-Service

The challenge

BarRaiser is creating a category — Interview-as-a-Service and AI-assisted technical interviewing — and creating a new category is first a content and search problem. The website had to explain a new idea clearly. It had to rank for words buyers are only starting to search. It had to bring in demo requests. And it had to let the marketing team publish and change pages often, without waiting for engineers.

The real problem

Speed and SEO were a must to get found on search. Marketing also needed an easy CMS to work in. But the site still had to feel fast and modern, so a slow, fixed-template build would not work. (Our scope here was the web and content platform, not BarRaiser's core interview product.)

What we built

We built the website front end on Next.js and React for speed and SEO. We also connected HubSpot, so the marketing team can publish and update pages, posts and campaigns on its own.

Built to be found

Pages that search engines can read and list, with clean page details and well-organised content. They are tuned for the new search words around interview intelligence.