Field notes

#Ecommerce

What we learned building the last thing — architecture, delivery, and the decisions we'd make differently.

Design

Designing for Bharat: shipping to tier-2 and tier-3 users

Your users are not on a MacBook on office wifi. They are on a 3 GB Android, at 400 kbps, in bright sunlight, w...

Product

ONDC is a protocol, not a marketplace, and every call is fire-and-forget. This is the architecture, the Ed2551...

Engineering

Not "compress your images". The real LCP fix was a discovery-chain problem, the real INP fix was a search box...

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