Turant Logistics
Geedesk
A hotel helpdesk SaaS that reaches staff on any phone
A multi-tenant hospitality helpdesk SaaS: automatic ticket assignment with escalation by the clock, a guest PWA with nothing to download, and SMS as a main channel so even staff with basic phones can take part fully.
- Client
- Geedesk
- Industry
- SaaS — Hospitality
- Location
- India
- Duration
- 20 weeks
- Published
- Sep 2020
- Updated
- Oct 2026
Laravel
Platform
6+
Operational modules
SMS + app
Staff channel
Download-free PWA
Guest channel
01
The challenge
Geedesk is a hospitality SaaS: a cloud helpdesk for hotels that turns guest complaints and requests into tracked, assigned, escalating tickets, and covers the daily work around them: team tasks, lost and found, preventive maintenance and inventory. It is used by independent hotels and by chain properties. The problems it solves are slow service and inconsistent service, and solving those in a hotel brings limits that most helpdesk products never face.
What makes a hotel helpdesk different
- Time is the SLA. A guest complaint that sits untouched is a bad review forming right now. Assigning and escalating cannot be a manual queue that someone remembers to check. It has to be automatic and run by the clock.
- The workforce is not on smartphones. This is the key limit. Front-line hotel staff, such as housekeeping and maintenance, often do not carry smart devices. So the product is built to let an employee get a task and act on it from a basic feature phone over SMS. That one need rules out any design that assumes an app in every pocket.
- It is genuinely multi-tenant. Independent hotels and chains with many properties share the platform. So separate data, settings for each property and combined reports must all work at once.
- The guest needs a way in too. A guest-facing PWA lets guests raise requests directly, without downloading anything.
The challenge is to make service fast and steady across a hotel where staff carry basic phones, guests carry anything, and every minute without a fix costs the property its good name.
02
What we built
Geedesk is a multi-tenant Laravel SaaS. At its core is a ticket life cycle with automation run by the clock, made on purpose to reach staff on whatever device they carry.
Automatic assignment and time-driven escalation
A complaint or request becomes a ticket that goes automatically to staff who are on shift. It moves up set levels if it is not fixed in time. Escalation is the heart of the product. It turns "someone should handle this" into "this will be handled, and if it isn't, the manager is told", with no person watching the queue.
Feature-phone-first, not app-first
Because front-line staff may have no smartphone, the platform sends and receives tasks over SMS, so a worker with a basic phone can take full part. This turns the usual SaaS idea upside down. It is the most important design choice in the product. The task engine must work with any channel, with SMS as a main route and not a backup.
A guest PWA and the operational modules around the desk
Guests raise requests through a PWA they can install, with no app-store download. Around the ticket core sit the daily work parts a hotel really runs on: team tasks, lost and found, preventive maintenance and inventory, plus reports on complaints that keep coming back, so a property can fix the root cause and not just the ticket.
A stack suited to real-time, multi-tenant SaaS
Laravel with a relational database, Redis and background queues fits this well. Queues run the timed escalations, reminders and SMS sending. Multi-tenancy keeps each property's data apart while still allowing reports across a whole chain. A REST API lets other tools connect to the platform.
03
The outcome
The result is a cloud helpdesk that hotels — from independents to chain properties — use to run guest service as a tracked process that escalates and can be measured, and not a scramble.
What the platform delivers
- Automatic ticketing with multi-level escalation, so complaints and requests are assigned and chased by the system on a clock, not from memory.
- Reach to every worker — including staff on basic feature phones, via SMS — alongside a guest PWA with nothing to download for raising requests.
- The operational estate around the desk — team tasks, lost and found, preventive maintenance, inventory, and reports on repeated complaints — in one multi-tenant platform.
Why the design decisions are the value
Two choices define this product. First, escalation by the clock. Service that is not fixed is flagged automatically, which is the only reliable way to make service steady across shifts and properties. Second, reaching staff on basic phones. A helpdesk that only the half of the hotel with smartphones can use is a helpdesk that quietly stops being used. Making SMS a main channel is what gets real use on the floor.
Because it is multi-tenant and built on Laravel, the same platform serves a single small hotel and a chain with many properties, with settings for each property and combined reports from one system. For an owner, the result is that guest service becomes something you can see, direct and improve. That is exactly what the product set out to do.
Under the hood
How it's built.
Technology
- Laravel
- PHP
- MySQL
- Redis
- Queues
- Livewire
- REST API
Services used
- Laravel Development
- Custom Web Application
- SaaS Platform
- Dashboard/Reporting
- API Integration